Strategy is the foundation and framework for all business, brand, and marketing decisions rooted in data, analytics, and insights, and business goals. Strategy defines the brand and informs how we connect with audiences to drive engagement and ROI, and trust and loyalty.
We thrive on tackling new challenges with fresh perspectives, turning complexity into opportunity to deliver real, measurable results.
Strategy capabilities:
Brand strategy: Anchor your brand in our proprietary BrandNEXT framework. Create authentic brand identity, positioning, and messaging that fosters trust and differentiation.
Audience insights: Leverage research to connect with the audience across the patient journey. Uncover who they are, what they need, how they make decisions, and how to track and optimize their actions.
UI/UX strategy: Design seamless, user-centric digital experiences that guide patients and providers alike.
Growth strategy: Turn market insights and performance analysis into actions that drive scalable success.
Custom research: Uncover tailored insights derived from stakeholder interviews, competitive reviews, and data analysis.
Creative strategy: Cultivate cohesive storytelling that fosters stronger emotional connections with the target audience and drives results for your organization.
Channel planning: Activate campaigns with precise targeting to meet audiences where they are.
Trends and insights: Anticipate industry shifts to keep you ahead of the curve.
Featured work
Faced with the retirement of staff and ongoing concerns around the COVID-19 pandemic, our client, an Indiana-based health system was looking for a way to generate more employment applications…
A two-location, 154-resident senior living community in Indiana wanted to increase qualified leads by optimizing its existing website and increase its online presence.
UChicago Medicine has a renowned children's hospital, yet awareness of the Comer Children's brand was low. Both adult and pediatric brands shared a relentless commitment to delivering…
Faced with the retirement of staff and ongoing concerns around the COVID-19 pandemic, our client, an Indiana-based health system was looking for a way to generate more employment applications…
The Chicago Department of Public Health needed more inner-city teens to get screened and treated for STIs…not an easy task. Unlock Health's bold, street-smart, multi-award-winning "Save Yours"…
Nebraska Medicine, a regional health network with over 9,000 employees, faced declining engagement and rising staff vacancies, signaling ongoing recruitment and retention challenges post-COVID-19…
Like most healthcare systems, Franciscan Missionaries of Our Lady Health System (FMOLHS) was looking to get patients back into its facilities after COVID-19…
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