Category: Blog
Want to “fix” healthcare? Start with health literacy
Improving health literacy is a mission that's tailor-made for healthcare marketers. This post looks at three specific ways to do it.
Stroke awareness marketing that makes a real difference
Healthcare marketers can make a difference when it comes to stroke awareness. Effective campaigns can promote prevention and recognition of early symptoms.
Bodyguards and cheerleaders: the role of strategic communications
The lifecycle of a healthcare organization is full of moments that can positively or negatively affect its reputation. The strategic communications team helps organizations deliver compelling messaging that resonates with...
Strategies for a standout colorectal cancer awareness month
Boost colorectal cancer awareness with empathetic, engagement-driven strategies. Learn how to create memorable campaigns that encourage proactive screening.
Super Bowl LIX was a touchdown for women
Super Bowl LIX was a touchdown for women. This year's ads didn’t just defy norms and check boxes — they raised the bar for how brands can genuinely connect with...
MarTech spend is rising, and so is confusion about using it
Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of...
Optimize your brand strategy: do more with what you have
When it's time to trim budgets almost half the time marketing feels the pinch before other areas. But when it comes to success, a differentiated strategy is more important than...
Is healthcare advertising allowed to be entertaining?
Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, "Is healthcare marketing is even allowed to be entertaining?" It’s not just allowed, it’s essential.
Unlock Health celebrates a year of growth, innovation, and leadership in 2024
In 2024, Unlock Health emerged as an industry leader, delivering client-centered solutions and award-winning results. Looking ahead, we have a bold vision for 2025.