Industry: Behavioral health
Unlock Health cofounders release blueprint for reaching patients in the post-truth era
A new book titled Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era by Unlock cofounders, Brandon Edwards and Shannon McIntyre Hooper, is now available for...
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all...
Why going all-in on brand or performance marketing is a mistake
It's not brand building or performance marketing. It's both — the question is how much of each to invest in. The tipping point is the answer.
Winning Strategies for Stronger Brand Performance and Impact
A strong healthcare brand creates a unique identity and fosters an emotional connection with its audience. To be effective in a competitive market, healthcare providers must reach beyond clinical excellence...
Unlock Health clients win big at the Healthcare Ad Awards
Unlock Health clients won 62 awards at this year's Healthcare Ad Awards, including 18 gold awards. UChicago Medicine took Best in Show for their cancer fence installation.
The implications of Meta’s new rules on healthcare marketing and advertising
Meta's privacy-first healthcare advertising changes will usher in a safer, more trustworthy consumer experience. What changes is Meta implementing and what role will AI play?
The state of medical marketing’s chief creative officers
Five chief creative officers from leading medical marketing agencies — including Unlock's Jim Larmon — weigh in on how the job has changed and where it’s going. This piece was...
Want to “fix” healthcare? Start with health literacy
Improving health literacy is a mission that's tailor-made for healthcare marketers. This post looks at three specific ways to do it.
Bodyguards and cheerleaders: the role of strategic communications
The lifecycle of a healthcare organization is full of moments that can positively or negatively affect its reputation. The strategic communications team helps organizations deliver compelling messaging that resonates with...