Bodyguards and cheerleaders: the role of strategic communications
The lifecycle of a healthcare organization is full of moments that can positively or negatively affect its reputation. The strategic communications team helps organizations deliver compelling messaging that resonates with...
Unlock Health expands Strategic Communications practice
The Strategic Communications practice can help healthcare providers manage a wider range of critical business issues and communicate quickly and effectively during crisis situations.
MarTech spend is rising, and so is confusion about using it
Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of...
How AI is pushing the limits of content generation
It seems there is a new AI tool emerging every day. Vetting their capabilities and quality can seem so daunting that some have ignored them completely, while others have embraced...
Is healthcare advertising allowed to be entertaining?
Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, "Is healthcare marketing is even allowed to be entertaining?" It’s not just allowed, it’s essential.
Unlock Health makes MM+M’s 2024 agency 100 List
Unlock Health earned a spot on MM+M's 2024 Agency 100 list for its innovative, results-driven healthcare marketing. This recognition highlights its impactful strategies, data-driven solutions, and commitment to client success,...
Texas senior living community
A well-established senior living community brand in Texas was experiencing increased local competition.The community engaged Unlock for our proven track record of lead generation performance and task.
Two-location senior living community
A two-location, 154-resident senior living community in Indiana wanted to increase qualified leads by optimizing its existing website and increase its online presence.
The power of content: build trust, drive care decisions, win loyalty
Unlock Health highlights how impactful content builds trust, influences care decisions, and drives patient loyalty in healthcare. By addressing patient needs with relevant, empathetic, and informative content, organizations enhance credibility...