Topic: Marketing ROI & attribution
MarTech spend is rising, and so is confusion about using it
Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of...
Preparing for web 3.0: the zero-click search experience
Virtual assistants are turning internet searches into conversations. If marketers want to be part of the conversations, we need to evolve too. Dan Gemp explores strategies for thriving in a...
Unlock Health makes MM+M’s 2024 agency 100 List
Unlock Health earned a spot on MM+M's 2024 Agency 100 list for its innovative, results-driven healthcare marketing. This recognition highlights its impactful strategies, data-driven solutions, and commitment to client success,...
Multi-hospital system
Multi-hospital system in the Southwestern U.S. wanted to increase encounters in its cardiology service line.Previous marketing efforts had provided some results, but the organization needed to optimize.
Large-market hospital system
A large-market health system wanted to connect with more patients at high risk of developing cardiovascular disease and encourage them to see a cardiologist.
Midwest Health System
Faced with the retirement of staff and ongoing concerns around the COVID-19 pandemic, our client, an Indiana-based health system was looking for a way to generate more employment applications...
Microsites: nimble, targeted, effective
Microsites are agile, targeted tools for healthcare marketing, enabling focused messaging, tailored user experiences, and efficient audience engagement. They support specific goals like promoting service lines or campaigns while offering...
Unlock Health wins Modern Healthcare Best in Business award
Unlock Health received Modern Healthcare's Best in Business award, recognizing its excellence in healthcare marketing and innovation. This honor highlights the agency’s commitment to delivering impactful, data-driven solutions that drive...