Tag: The Link
Super Bowl LIX was a touchdown for women
Super Bowl LIX was a touchdown for women. This year's ads didn’t just defy norms and check boxes — they raised the bar for how brands can genuinely connect with...
Service with a smile … and a side of stress
In a new ad, Toast seems to ask, "Where’s empathy gone?" We have a follow up question of our own. How can we return empathy to healthcare?
Let’s clear the air about lung cancer
Unlock Health calls for breaking misconceptions about lung cancer through education and awareness. By addressing stigma, sharing accurate information, and promoting early detection, healthcare brands can empower patients and improve...
As medical advice trends on TikTok, healthcare brands must adapt
Unlock Health highlights the rise of medical advice on TikTok and urges healthcare brands to adapt. By creating engaging, accurate, and relatable content, brands can counter misinformation, connect with younger...
What healthcare marketing misses about veterans
Unlock Health emphasizes understanding veterans' unique experiences and needs in healthcare marketing. By addressing barriers, using respectful language, and tailoring messaging, brands can build trust and improve engagement with this...
Why healthcare brands need to talk about menopause, period
Unlock Health urges healthcare brands to address menopause openly, breaking stigma and meeting the needs of this underserved audience. By providing education, support, and tailored resources, brands can build trust,...
How healthcare brands can connect with Hispanic consumers
Unlock Health highlights strategies for connecting with Hispanic consumers, emphasizing cultural sensitivity, bilingual communication, and community engagement. Tailored messaging fosters trust and meaningful relationships.
How to tactfully use emotion in behavioral health marketing
Unlock Health advises using emotion tactfully in behavioral health marketing to foster trust and connection. By emphasizing empathy, sharing authentic stories, and offering hope, marketers can resonate with audiences while...
3 ways healthcare marketers can embrace nostalgia
Unlock Health highlights three ways healthcare marketers can use nostalgia to connect with audiences: tapping into shared memories, evoking positive emotions, and blending past and present narratives. Nostalgia-driven campaigns foster...