What’s on deck for Unlock in Q4 2025
Webinars
On-demand webinar:
Revenue pressure rising: How provider organizations can grow market share and measure impact
Presenters: Ben Fuqua, SVP and Group Lead of Analytics; Kevin Thilborger, Chief Revenue Strategy Officer; Kris Wickline, VP, Strategy
Synopsis: New CMS reimbursement policies and Medicaid redeterminations are straining hospital revenue — especially in markets with high exchange plan enrollment. Health systems can’t afford to rely on legacy growth strategies.
This session explores how to factor reimbursement differences into targeting and growth planning — to surface new patient opportunities, improve campaign returns and protect margins.
(Originally presented September 24, 2025, coming soon to Becker’s Hospital Review on-demand page)
Live webinar
Forum for Healthcare Strategists – October 22, 2025 11:30 AM CT
Lower cost, higher impact: Building healthcare campaigns that convert
Presenters: Steve Plimmer, Senior Digital Program Director; Jeff Steblea, VP, Growth Solutions
Synopsis: In today’s performance-driven healthcare marketing landscape, every dollar spent needs to drive action, not just awareness. But with rising acquisition costs, fragmented data, and consumer trust at an all-time low, even smart campaigns can miss the mark.
Join us for a tactical, no-fluff session that breaks down what top-performing campaigns do differently—and how you can lower cost per lead, shorten the path to conversion, and drive real pipeline.
Events
The fall conference season shifts into gear in October. Here’s where you’ll find us in Q4.
- The Health Management Academy Fall 2025 Chief Marketing Officer Forum and Consumer Collaborative in San Diego, California October 6 through 8.
- Mental Health Marketing Conference in Franklin, Tennessee October 7 through 9.
- Florida Hospital Association annual meeting in Orlando, Florida October 8 through 10.
- Society for Health Care Strategy & Market Development (SHSMD) annual conference in Dallas, Texas October 12 through 14. You will not want to miss what’s happening in Booth 209 at SHSMD — come check it out.
- Senior Care Marketing & Sales Summit (SMASH) in Las Vegas, Nevada October 20 through 22. If you’re a fan of The Move In Senior Living podcast, catch up with host Larry Williams who’ll be filming new episodes onsite.
- Healthcare Interactive Conference (HCIC) in Las Vegas, Nevada November 9 through 12. If you need a recharge at this point, be sure to stop by Booth 206.
- Treatment Center Investment & Valuation Retreat (TCIV West), Scottsdale, Arizona December 8 through 10.
