Resources
Unlock Health expands Strategic Communications practice
The Strategic Communications practice can help healthcare providers manage a wider range of critical business issues and communicate quickly and effectively during crisis situations.
Unlock Health cofounders release blueprint for reaching patients in the post-truth era
A new book titled Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era by Unlock cofounders, Brandon Edwards and Shannon McIntyre Hooper, is now available for...
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all...
What’s on deck for Unlock in Q3 2025
Want to keep up with the happenings at Unlock Health? Read exciting news. Check out planned webinars. Find out where you'll see us at industry events.
The future of search is here: what senior living marketers need to know to stay competitive
The search landscape is shifting fast. How prospective residents and families find, research, and choose your senior living community has changed. It’s time to adapt or fall behind.
Why going all-in on brand or performance marketing is a mistake
It's not brand building or performance marketing. It's both — the question is how much of each to invest in. The tipping point is the answer.
Winning Strategies for Stronger Brand Performance and Impact
A strong healthcare brand creates a unique identity and fosters an emotional connection with its audience. To be effective in a competitive market, healthcare providers must reach beyond clinical excellence...
Unlock Health: 2025 Telly Award Winner
Unlock Health and its clients take home 12 awards at this year's Telly Awards — including a gold for the Nebraska Medicine Voices of Cancer campaign.
Unlock Health announces strategic leadership appointments to drive next evolution of growth
Unlock Health announces key additions to its executive leadership team. These appointments create a single, unified leadership team and vision that will drive growth, guide strategy and innovation, and lead the agency into...
More than a move: senior living with purpose
How senior living communities can build trust, ease new resident transition, and create a sense of belonging through purpose-driven marketing