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Resources

2025 was the year healthcare marketing got real again

2025 made one thing clear: how healthcare marketing communicates now matters as much as what it says.

Brand & Insight

2025 behavioral health marketing survey results: key trends and insights that shaped the industry

Clear insights into the behavioral health marketing trends that defined 2025, from digital ecosystems to analytics and AI, and their implications for the year ahead in 2026

Patient acquisition

Unlock Health appoints Jamie Mermelstein as Vice President of Digital Experience

The addition of Jamie Mermelstein strengthens Unlock Health's digital practice, helping health systems deliver simple, modern, user-friendly digital experiences.

Digital experience

Building better engagement: Why using plain language isn't a downgrade

A love letter to clarity: why plain language in healthcare honors readers, strengthens connection, and turns simple words into powerful guidance.

Brand & Insight

Unpopular opinions with Christian Barnett: Correlation vs. causality

In this episode Christian encourages marketers to look deeply at their data to ensure they know the why behind their results.

Brand & Insight

Why national wellness observances are a missed opportunity — and how HRAs can change that

Health risk assessments help transform wellness awareness moments into meaningful opportunities to spark motivated, informed health decisions.

Patient acquisition

Unlock Health announces Daniel "Danny" Fell as Health System Practice Lead

New practice lead strengthens Unlock Health's commitment to helping health systems compete, grow, and adapt in a rapidly shifting environment.
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