Resources

Unlock Health Launches Menopause and Medical Weight Loss Health Risk Assessments

New clinically guided health risk assessments help health systems engage high-intent patients with personalized education, branded experiences, and measurable results.

Patient acquisition

Marketing can’t fix the wrong growth strategy

Marketing can hit every campaign goal and still miss the business target. Learn how physician group growth depends on aligning strategy, capacity, and data.

Patient acquisition

Unlock Health Perspectives: Does Anthropic’s Claude ad pass the authenticity test?

Does Anthropic’s Claude ad authentically address our fears about AI? Unlock Health weighs the message, the messenger, and whether the campaign earns trust.

Brand & Insight

What strong service line marketing looks like from the patient’s point of view

Healthcare service line marketing works best when clinical strengths connect to what patients value. See how creative, media channels, and provider access support growth.

Patient acquisition

Your referral relationships are strong. Your referral process may be costing you patients.

Referral conversion depends on a clear, timely physician referral process. See how closed-loop management helps more patient referrals become completed visits.

Patient acquisition

The click was never the problem: The gap between patient intent and completed care

Patient conversion breaks down when access barriers interrupt the journey. See how physician groups can turn patient intent into more visits and completed care.

Patient acquisition

7 website mistakes costing you patient appointments

Ready-to-schedule patients can disappear before booking. See which healthcare website design mistakes cost appointments and how to fix them.

Patient acquisition