Resources
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
The implications of Meta’s new rules on healthcare marketing and advertising
Meta's privacy-first healthcare advertising changes will usher in a safer, more trustworthy consumer experience. What changes is Meta implementing and what role will AI play?
Mental health campaign marketing that breaks the stigma
Support Mental Health awareness with campaign tips, HRAs, and proven strategies that help healthcare marketers connect communities to care.
Unlock Health is one of PRovoke Media’s Best Agencies in the U.S.
“At its core, Unlock Health fosters a culture of collaboration, creativity, and continuous improvement. With a diverse team of specialists, the agency cultivates an inclusive environment that encourages innovative thinking.”...
The trust deficit: how healthcare lost its most valuable asset
Luke Bemis explores what’s causing the growing trust deficit in healthcare and how healthcare brands can foster lasting trust and loyalty.
The state of medical marketing’s chief creative officers
Five chief creative officers from leading medical marketing agencies — including Unlock's Jim Larmon — weigh in on how the job has changed and where it’s going. This piece was...
The butterfly effect of men’s mental health
Buzzer beaters, busted brackets, and bad bets. It's been a rough March Madness for athletes on and off the court. The Link explores the NCAA’s recent studies on aggression towards...
Want to “fix” healthcare? Start with health literacy
Improving health literacy is a mission that's tailor-made for healthcare marketers. This post looks at three specific ways to do it.
Stroke awareness marketing that makes a real difference
Healthcare marketers can make a difference when it comes to stroke awareness. Effective campaigns can promote prevention and recognition of early symptoms.
Bodyguards and cheerleaders: the role of strategic communications
The lifecycle of a healthcare organization is full of moments that can positively or negatively affect its reputation. The strategic communications team helps organizations deliver compelling messaging that resonates with...