Resources
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
Strategies for a standout colorectal cancer awareness month
Boost colorectal cancer awareness with empathetic, engagement-driven strategies. Learn how to create memorable campaigns that encourage proactive screening.
Unlock Health expands Strategic Communications practice
The Strategic Communications practice can help healthcare providers manage a wider range of critical business issues and communicate quickly and effectively during crisis situations.
Super Bowl LIX was a touchdown for women
Super Bowl LIX was a touchdown for women. This year's ads didn’t just defy norms and check boxes — they raised the bar for how brands can genuinely connect with...
MarTech spend is rising, and so is confusion about using it
Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of...
Optimize your brand strategy: do more with what you have
When it's time to trim budgets almost half the time marketing feels the pinch before other areas. But when it comes to success, a differentiated strategy is more important than...
Is healthcare advertising allowed to be entertaining?
Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, "Is healthcare marketing is even allowed to be entertaining?" It’s not just allowed, it’s essential.
Unlock Health celebrates a year of growth, innovation, and leadership in 2024
In 2024, Unlock Health emerged as an industry leader, delivering client-centered solutions and award-winning results. Looking ahead, we have a bold vision for 2025.
Service with a smile … and a side of stress
In a new ad, Toast seems to ask, "Where’s empathy gone?" We have a follow up question of our own. How can we return empathy to healthcare?
Preparing for web 3.0: the zero-click search experience
Virtual assistants are turning internet searches into conversations. If marketers want to be part of the conversations, we need to evolve too. Dan Gemp explores strategies for thriving in a...