Resources
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
3 ways healthcare marketers can embrace nostalgia
Unlock Health highlights three ways healthcare marketers can use nostalgia to connect with audiences: tapping into shared memories, evoking positive emotions, and blending past and present narratives. Nostalgia-driven campaigns foster...
The Move in evolving a brand
In this insightful episode of 'The Move,' host Larry Williams welcomes Luke Bemis, VP of Strategy at Unlock Health, to explore the core of marketing strategies—starting with the brand itself.
3 questions to ask yourself before rebranding your healthcare organization
A rebrand is time and resource-intensive undertaking, and it's expensive. Here are three questions to ask yourself before you start down the path to a full rebrand.
Why Gen X marks the spot for healthcare marketers
Gen X makes decisions for themselves, their kids, and their parents. Three tips can help healthcare marketers connect with these notoriously skeptical information hounds.
Hospital website: is it time for a redesign?
Revamping your hospital's website can enhance your SEO and streamline patient journeys. These five tips can help you tackle the project and maximize results.
Why and how successful CMOs are partnering with CFOs for growth
The CMO and CFO can be a power duo that drives organizational success. This article includes five tips for CMOs who want to build a better relationship with their CFO.
How healthcare marketers can champion disability inclusion beyond the Paralympics
Unlock Health urges healthcare marketers to champion disability inclusion year-round, not just during events like the Paralympics. By creating accessible campaigns, amplifying diverse voices, and fostering inclusive messaging, marketers can...