Resources
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
The trust deficit: how healthcare lost its most valuable asset
Luke Bemis explores what’s causing the growing trust deficit in healthcare and how healthcare brands can foster lasting trust and loyalty.
The state of medical marketing’s chief creative officers
Five chief creative officers from leading medical marketing agencies — including Unlock's Jim Larmon — weigh in on how the job has changed and where it’s going. This piece was...
The butterfly effect of men’s mental health
Buzzer beaters, busted brackets, and bad bets. It's been a rough March Madness for athletes on and off the court. The Link explores the NCAA’s recent studies on aggression towards...
Want to “fix” healthcare? Start with health literacy
Improving health literacy is a mission that's tailor-made for healthcare marketers. This post looks at three specific ways to do it.
Stroke awareness marketing that makes a real difference
Healthcare marketers can make a difference when it comes to stroke awareness. Effective campaigns can promote prevention and recognition of early symptoms.
Bodyguards and cheerleaders: the role of strategic communications
The lifecycle of a healthcare organization is full of moments that can positively or negatively affect its reputation. The strategic communications team helps organizations deliver compelling messaging that resonates with...
Strategies for a standout colorectal cancer awareness month
Boost colorectal cancer awareness with empathetic, engagement-driven strategies. Learn how to create memorable campaigns that encourage proactive screening.
Unlock Health expands Strategic Communications practice
The Strategic Communications practice can help healthcare providers manage a wider range of critical business issues and communicate quickly and effectively during crisis situations.
Super Bowl LIX was a touchdown for women
Super Bowl LIX was a touchdown for women. This year's ads didn’t just defy norms and check boxes — they raised the bar for how brands can genuinely connect with...