Resources
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
Don’t settle for a good marketing partner — insist on a great one
Unlock Health urges businesses to seek great marketing partners who deliver measurable impact, not just good ones. A great partner aligns with your goals, uses data-driven strategies, and prioritizes innovation...
3 ways your health system can benefit from AI marketing
Unlock Health highlights three ways AI marketing benefits health systems: personalized patient engagement, data-driven decision-making, and improved operational efficiency. AI tools optimize campaigns, enhance targeting, and deliver better patient experiences....
Why healthcare brands need to talk about menopause, period
Unlock Health urges healthcare brands to address menopause openly, breaking stigma and meeting the needs of this underserved audience. By providing education, support, and tailored resources, brands can build trust,...
If it’s not interesting, it’s invisible — and that’s risky
Unlock Health stresses that uninteresting content risks invisibility and audience disengagement. To stand out, healthcare marketers must create compelling, relevant, and impactful messages. Engaging content captures attention, builds trust, and...
The Move in creating behavioral healthcare culture and team
In this episode of 'The Move,' host Larry Williams interviews Michael Castanon, founder and CEO of CarePredictor, Mindfully, and Alter Behavioral Health. They discuss the critical role of culture and...
Marketing: Revenue generator, not cost center
Unlock Health redefines marketing as a revenue generator, not a cost center. By aligning strategies with business goals, leveraging data, and proving ROI, marketing drives growth and builds patient loyalty....
How healthcare brands can connect with Hispanic consumers
Unlock Health highlights strategies for connecting with Hispanic consumers, emphasizing cultural sensitivity, bilingual communication, and community engagement. Tailored messaging fosters trust and meaningful relationships.
Why storytelling works in healthcare recruitment & how to use it
Unlock Health emphasizes storytelling's power in healthcare recruitment to connect emotionally, humanize roles, and attract top talent. Sharing authentic narratives showcases organizational culture and mission, resonating with candidates. By aligning...
How the right insight is the real path to healthcare growth
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