Resources
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
How to tactfully use emotion in behavioral health marketing
Unlock Health advises using emotion tactfully in behavioral health marketing to foster trust and connection. By emphasizing empathy, sharing authentic stories, and offering hope, marketers can resonate with audiences while...
Unlock Health launches Health Risk Assessment (HRA) product suite to enhance the consumer journey to care & drive growth across key service lines
Unlock Health launched its Health Risk Assessment (HRA) Product Suite to enhance consumer care journeys and drive growth in key service lines. The suite uses data-driven tools to engage patients,...
Drive high-qualified leads with Unlock Health Risk Assessments.
THE GOLD STANDARD
What makes great healthcare marketing?
Unlock Health defines great healthcare marketing as patient-centered, data-driven, and results-focused. Effective strategies include personalized messaging, innovative campaigns, and measurable outcomes. By aligning marketing with patient needs and organizational goals,...
The Move in pushing creative boundaries in healthcare
In this episode, Larry Williams speaks with Jim Larmon, the Chief Creative Officer at Unlock Health, about the transformative power of storytelling in healthcare marketing. Jim's extensive 30-year background in...
3 ways healthcare marketers can embrace nostalgia
Unlock Health highlights three ways healthcare marketers can use nostalgia to connect with audiences: tapping into shared memories, evoking positive emotions, and blending past and present narratives. Nostalgia-driven campaigns foster...
The Move in evolving a brand
In this insightful episode of 'The Move,' host Larry Williams welcomes Luke Bemis, VP of Strategy at Unlock Health, to explore the core of marketing strategies—starting with the brand itself.
3 questions to ask yourself before rebranding your healthcare organization
A rebrand is time and resource-intensive undertaking, and it's expensive. Here are three questions to ask yourself before you start down the path to a full rebrand.