Background for Author: <span>Brandon Edwards</span>

Author: Brandon Edwards

Who cares about authenticity?

How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all...

What makes great healthcare marketing?

Unlock Health defines great healthcare marketing as patient-centered, data-driven, and results-focused. Effective strategies include personalized messaging, innovative campaigns, and measurable outcomes. By aligning marketing with patient needs and organizational goals,...