Author: Dan Lavelle
Why going all-in on brand or performance marketing is a mistake
It's not brand building or performance marketing. It's both — the question is how much of each to invest in. The tipping point is the answer.
Want to “fix” healthcare? Start with health literacy
Improving health literacy is a mission that's tailor-made for healthcare marketers. This post looks at three specific ways to do it.
2025: The year healthcare marketers lead a health movement
Healthcare marketers are naturally focused on KPIs. While we're counting engagement rates and click-throughs, are they translating into better health for the consumer? Dan Lavelle challenges healthcare marketers to reconnect...