Author: Jim Larmon
Is healthcare advertising allowed to be entertaining?
Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, "Is healthcare marketing is even allowed to be entertaining?" It’s not just allowed, it’s essential.
If it’s not interesting, it’s invisible — and that’s risky
Unlock Health stresses that uninteresting content risks invisibility and audience disengagement. To stand out, healthcare marketers must create compelling, relevant, and impactful messages. Engaging content captures attention, builds trust, and...