Author: Luke Bemis
The burden and responsibility of leaders: seven attributes that define authentic brand leadership
When it’s easy to lead, everyone shows up. When it’s hard? That’s when brand leadership is revealed. Luke Bemis explores the difference between performative marketing and authentic leadership — and...
The trust deficit: how healthcare lost its most valuable asset
Luke Bemis explores what’s causing the growing trust deficit in healthcare and how healthcare brands can foster lasting trust and loyalty.
Optimize your brand strategy: do more with what you have
When it's time to trim budgets almost half the time marketing feels the pinch before other areas. But when it comes to success, a differentiated strategy is more important than...