Background for Author: <span>Luke Bemis</span>

Author: Luke Bemis

The trust deficit: how healthcare lost its most valuable asset

Luke Bemis explores what’s causing the growing trust deficit in healthcare and how healthcare brands can foster lasting trust and loyalty.

Optimize your brand strategy: do more with what you have

When it's time to trim budgets almost half the time marketing feels the pinch before other areas. But when it comes to success, a differentiated strategy is more important than...