Background for Industry: <span>Physician & specialty group</span>

Industry: Physician & specialty group

Why going all-in on brand or performance marketing is a mistake

It's not brand building or performance marketing. It's both — the question is how much of each to invest in. The tipping point is the answer.

Winning Strategies for Stronger Brand Performance and Impact

A strong healthcare brand creates a unique identity and fosters an emotional connection with its audience. To be effective in a competitive market, healthcare providers must reach beyond clinical excellence...

Unlock Health clients win big at the Healthcare Ad Awards

Unlock Health clients won 62 awards at this year's Healthcare Ad Awards, including 18 gold awards. UChicago Medicine took Best in Show for their cancer fence installation.

The implications of Meta’s new rules on healthcare marketing and advertising

Meta's privacy-first healthcare advertising changes will usher in a safer, more trustworthy consumer experience. What changes is Meta implementing and what role will AI play?

Mental health campaign marketing that breaks the stigma

Support Mental Health awareness with campaign tips, HRAs, and proven strategies that help healthcare marketers connect communities to care.

The trust deficit: how healthcare lost its most valuable asset

Luke Bemis explores what’s causing the growing trust deficit in healthcare and how healthcare brands can foster lasting trust and loyalty.

The state of medical marketing’s chief creative officers

Five chief creative officers from leading medical marketing agencies — including Unlock's Jim Larmon — weigh in on how the job has changed and where it’s going. This piece was...

Want to “fix” healthcare? Start with health literacy

Improving health literacy is a mission that's tailor-made for healthcare marketers. This post looks at three specific ways to do it.

Stroke awareness marketing that makes a real difference

Healthcare marketers can make a difference when it comes to stroke awareness. Effective campaigns can promote prevention and recognition of early symptoms.