Tag: authentic healthcare marketing
Authentic Health Care Marketing: Treating People with Empathy, Curiosity, and Respect
This article by Jane Weber Brubaker was originally published by Strategic Healthcare Marketing on August 21, 2025.
Healthcare crisis communication: a guide to authentic messaging under pressure
In a crisis, trust can be lost — fast. Learn how authenticity in tone, timing, and tactics helps healthcare brands build credibility when it matters most.
Unlock Health cofounders release blueprint for reaching patients in the post-truth era
A new book titled Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era by Unlock cofounders, Brandon Edwards and Shannon McIntyre Hooper, is now available for...