Reclaiming credibility through authenticity
How can healthcare providers reclaim public trust in the post-truth era? It starts with authenticity.
Rebuilding patient trust through authentic engagement
We live in the post-truth era, where facts alone no longer persuade. Josh Schoonover shares how the future of healthcare marketing belongs to organizations and brands that listen, engage, and tell authentic stories and by meeting patients where they are and rebuilding trust through real human connection.
Podcast: Healthcare Marketing in the Post-Truth Era
Brandon Edwards and PRovoke Media’s Diana Marszalek discuss navigating healthcare marketing when traditional messengers no longer resonate.
The burden and responsibility of leaders: seven attributes that define authentic brand leadership
When it’s easy to lead, everyone shows up. When it’s hard? That’s when brand leadership is revealed. Luke Bemis explores the difference between performative marketing and authentic leadership — and what healthcare systems must do now that the stakes are rising.
Authentic Health Care Marketing: Treating People with Empathy, Curiosity, and Respect
This article by Jane Weber Brubaker was originally published by Strategic Healthcare Marketing on August 21, 2025.
Healthcare crisis communication: a guide to authentic messaging under pressure
In a crisis, trust can be lost — fast. Learn how authenticity in tone, timing, and tactics helps healthcare brands build credibility when it matters most.
Unlock Health cofounders release blueprint for reaching patients in the post-truth era
A new book titled Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era by Unlock cofounders, Brandon Edwards and Shannon McIntyre Hooper, is now available for purchase and download on Amazon.