Reducing patient acquisition costs and driving new patient volume
A multi-specialty medical group wasn’t getting the ROI it needed from their media strategy. Cost per acquisition (CPA) was flat, but so was new patient growth. They asked Unlock to see how much growth we could achieve in two key service lines: primary care and cardiovascular care.
To achieve their goals, we launched a series of campaigns using years of accumulated insights on patient behavior, a rich mix of third-party data, and our proprietary tech.
Our solution
We leveraged our proprietary structure and proprietary technology to help the health system reach prospective patients with a rich mix of third-party data (e.g., diagnostic, prescription, and payor mix) as efficiently as possible.
Each campaign targeted the right media channels, included search engine marketing (SEM) at a minimum, and added social and display ads as appropriate.
With accumulated insights on patient behavior, desires, and needs, we were able to target the right media channels to get in front high-intent consumers. Five weeks in, the results were so promising the client added an additional six service lines to the project.
Our Results
6x
increase in patient volume
70%
decrease in CPA