Health Risk Assessments
Empower every patient journey with smarter HRAs
Unlock’s Health Risk Assessments (HRAs) help patients understand their risks and take confident next steps in care. More than forms, they’re actionable experiences designed to build trust, drive conversion, and engage people early in their journey. At the same time, HRAs provide healthcare organizations with actionable data that drives service-line growth, strengthens brand loyalty, and delivers measurable outcomes.
Health risk assessments built to educate, engage, and convert
Unlock partners with you to:
- Identify at-risk individuals across 20+ conditions and service lines
- Connect assessments directly to EHR and CRM systems for seamless follow-up
- Deliver personalized health reports and next-step recommendations
- Drive acquisition with conversion-focused design and automated follow-up journeys
- Ensure secure handling of data with HIPAA compliance and HITRUST certification
Connected experiences that drive real outcomes
Behavioral science-based design: Plain language, mobile-first, accessible experiences that increase completion and action rates.
Service line alignment: Clinically accurate, marketing-informed assessments tailored to your growth priorities.
Integrated follow-up: Automated email and SMS nurture journeys that move people to schedule care, connect with providers, or re-engage later.
Real-time data and reporting: Dashboards show conversion rates, drop-off points, and appointment outcomes to demonstrate measurable ROI.
Secure and compliant: HITRUST-certified platform ensures trust, reliability, and consumer confidence.
Health risk assessment capabilities
Condition-specific HRAs
Oncology, cardiology, orthopedics, behavioral health, primary care, pulmonology, weight management, internal medicine, and more. Clinically accurate and conversion-focused. Available in English and Spanish.
Custom journeys and automation
Logic-driven pathways that guide patients to book care, register for follow-up, or connect with a provider.
CRM and EHR integration
Seamless system integrations that enable immediate, automated follow-up and eliminate manual work.
Compliance and oversight
All content reviewed for HIPAA and MLR alignment, balancing regulatory rigor with consumer trust.
An HRA in action
A hospital system with 16 locations in the Southwestern U.S. wanted to increase encounters in its cardiology service line. Previous marketing efforts had provided some results, but the organization needed to optimize its efforts in conjunction with a systemwide rebrand.
The results:
- 95 million impressions
- 10,264 HRA completions
- 26,071 ad clicks
- 20:1 campaign ROI
Access the case study to see how Unlock’s HRAs helped guide those high-risk to cardiology screenings and care.
Let's get real.
