Strategic Communications

Tackling critical issues and protecting what matters

Healthcare is complex and highly regulated. Every high-stakes moment matters. From protecting your reputation in a crisis to managing change or elevating your brand voice, we help organizations communicate with confidence through deep consumer insights and proven healthcare expertise.

Wer're an extension of your team

We strengthen your healthcare brand by safeguarding your reputation and seizing high-value opportunities. Our team quickly develops the right communications strategy, aligns the tactics, and puts plans into action.

When things get complicated, it helps to have someone who truly gets healthcare and understands what you’re up against.

Our capabilities:

Message development
Media relations
Social media engagement
Advocacy campaigns
Scenario planning
Corporate communications
Media and speaker training
Content strategy and execution
Financial communications
Crisis communications

Advanced analytics for smarter decisions

Unlock steps up and steps in when you need us to:

Assess current communications across all channels
Craft clear messaging before payor talks
Identify and engage key stakeholders
Activate internal communications and staff
Enhance creative collateral
Amplify media and marketing in support of initiative

Keys to success

Powerful, insight-driven data analytics
Leadership alignment, from C-suite to board
Compelling messaging for every audience
Proactive approach: set, shape, and control the narrative
Determination and follow-through
Proactive plan of attack, for setbacks and success
Experienced third party support and full engagement

Frequently asked questions about strategic communications

Why do healthcare organizations need strategic communications?

Because it only takes a moment to erase years of goodwill and brand trust in today’s environment. From policy shifts to public scrutiny, strong communication — especially in a crisis — helps you lead with confidence and safeguard your brand.

How do you measure success?

We focus on outcomes that matter: reputation, awareness, trust, and engagement. We back it up with data and reporting.

Is your strategic communications focus external only

No. Internal audiences matter just as much. They are often a brand’s best ambassadors. We help organizations keep their employees informed, inspired, and aligned.

When should we bring in strategic communications experts?

Early. The sooner we align messaging with business goals, the stronger the outcomes. The ROI of strategic communication is: