Building a digital foundation for scalable growth and market expansion
Blue Balloon ABA entered into a new partnership with RWJBarnabas Health. They were looking for a full rebrand that would introduce the expanded organization to the crowded ABA market as Children’s Specialized ABA.
The new organization has a broader reach, more modern digital infrastructure, and a comprehensive range of autism-related therapies. Services include center-based ABA, in-home services, school-based therapy, occupational and speech therapy, and diagnostic evaluations.
Unlock Health’s goal included a full-scale digital transformation that would:
- Expand their digital footprint
- Drive lead generation
- Elevate their unique story in a highly competitive market
Integrating web, search, and social for lasting results
Before partnering with Unlock, Children’s Specialized ABA had limited digital visibility with no clear source of inbound leads. To counter this, we:
- Developed a mission-based framework and launched a mobile-friendly, easy-to-use website with clear calls-to-action, integrated CRM, and call tracking
- Improved search authority and ranking by fixing technical SEO issues and developing a keyword-driven content strategy
- Launched and optimized Google Ads campaigns, programmatic, and META social media campaigns to drive qualified traffic and increase leads
Our results
Q1 2025 results showed stronger engagement, greater visibility, and consistent lead generation. Now equipped with a solid baseline, Children’s Specialized ABA can confidently scale their digital presence and performance.
523%
increase in organic users (SEO)
1,400%
increase in organic conversions (SEO)
3.2 million
impressions (Programmatic)
"Partnering with Unlock has been a transformative experience for our growing practice at Children's Specialized ABA. From day one, their team took the time to truly understand our mission, our families, and the unique needs of autism care. They didn't just build us a website. They crafted a digital presence that reflects who we are and what we stand for. It's rare to find a partner who brings together creative excellence and deep strategic insight. Unlock brought both. They not only supported our growth, they accelerated it."
Children's Specialized ABA