Addressing declines in admissions
A national behavioral healthcare system was experiencing steady declines in admissions because it’s digital marketing vendor could not keep pace with its growth. Needing an effective and expedient solution, the system turned to Unlock.
Building a data-driven digital strategy
We set a goal-based, data-driven strategy with the behavioral health system to drive direct online admissions. To achieve this, we rebuilt and redesigned the websites for all locations in the system and deployed a dual SEO strategy to achieve new rankings and growth as well as backlinks and domain authority reclamation. We revised call quality and target audiences while cleaning up the system’s admissions reporting and call data. Finally, we coordinated with internal departments to improve processes.
Our Results
2X
PPC landing page conversion rate
30%
reduced cost per conversion rate
20%
saving in PPC budget via target refinement
53%
reduced cost per qualified call