Reengaging FMOLHS patients post-COVID
Like most healthcare systems, Franciscan Missionaries of Our Lady Health System (FMOLHS) was looking to get patients back into its facilities after COVID-19, especially with a larger-than-ever cardiovascular patient pool due to the biological and lifestyle impacts of COVID-19.
Bold campaign driving heart health awareness
Our research revealed the need to capture attention and influence gatekeepers to prioritize heart health. A bold, humorous campaign emphasized that “ignorance isn’t bliss,” with messaging like, “Ignore mom’s bling, don’t ignore her heart,” resonating strongly with the audience.
Addressing barriers to care
Shifting focus from typical cardiovascular audiences, we targeted three groups: those delaying care, patients with heart disease post-COVID-19, and gatekeepers like women who make family healthcare decisions. This strategy addressed diverse barriers to care effectively.
Educating patients
Using health risk assessments (HRAs), we educated high-risk patients and encouraged screenings. An integrated campaign leveraging traditional and digital media, ICD-10 codes, and prescription data ensured targeted, impactful outreach to at-risk populations.
Our Results
97%
margin by which we surpassed FMOLHS’s goal
3.24M
people reached
820
HRA completions
393
scheduled heart screenings