Enhancing cardiology marketing during rebrand
A hospital system with 16 locations in the Southwestern U.S. wanted to increase encounters in its cardiology service line. Previous marketing efforts had provided some results, but the organization needed to optimize its efforts in conjunction with a systemwide rebrand.
Driving engagement with targeted HRA campaigns
Client-branded health risk assessments (HRAs) were promoted through strategic social tactics to engage high-risk, high-intent leads. Facebook ads targeted specific consumer groups, directing them to an HRA to assess cardiology risks. Users provided emails to complete the assessment and receive personalized results, guiding them toward next steps like scheduling screenings.
Optimizing reach
The campaign tracked every click, completion, and action to optimize communications. Push emails encouraged HRA participation, while follow-up emails nurtured engaged users. Using data from ad engagement, lookalike audiences were created to expand targeting and maximize reach. This approach effectively combined awareness, lead generation, and data-driven insights.
Our Results
1.95M
impressions
26,071
ad clicks
20:1
campaign ROI
10,264
HRA completions