Highly personalized, data-driven solutions are founded on a deep understanding of your unique market, audience, and organization. Comprehensive analytics integrate advanced tools with creative thinking to uncover opportunities and design impactful growth strategies aligned to your business objectives. Whether it’s predicting service line revenue, optimizing patient segmentation, or leveraging generative AI, we help drive measurable results for our clients.
Purposeful, analytics-driven strategies optimize performance, personalize patient experiences, and achieve meaningful outcomes.
Analytics capabilities:
Market and service line assessments: Gain a comprehensive view of market dynamics and service line opportunities. We evaluate consumer and competitor trends, identifying demand growth and prioritization strategies to support business development.
Service line revenue predictor: Project potential revenue gains by leveraging client claims and campaign data. Our proprietary tools calculate ROI for targeted service lines, helping you maximize financial impact.
Generative AI incorporation: Accelerate action and efficiency with cutting-edge AI tools. From cross-dataset modeling to campaign performance reviews, we harness AI to streamline processes and deliver predictive insights.
Patient segmentation and scoring: Inform campaigns with precise segmentation and scoring models. We analyze patient behaviors and preferences to guide execution and create more personalized, effective outreach.
Personalization: Deliver tailored patient experiences by integrating segmentation insights with marketing technology. From creative strategies to communication preferences, we enable impactful, ROI-driven personalization.
Media mix modeling: Optimize your channel strategy with data-driven media mix models that allocate resources effectively and boost campaign performance.
Marketing attribution and custom reporting: Understand what’s driving your success with detailed marketing attribution and bespoke reporting solutions that connect actions to results.
Featured work
A national behavioral healthcare system was experiencing steady declines in admissions because it’s digital marketing vendor could not keep pace with its growth.
The Chicago Department of Public Health needed more inner-city teens to get screened and treated for STIs…not an easy task. Unlock Health's bold, street-smart, multi-award-winning "Save Yours"…
Faced with the retirement of staff and ongoing concerns around the COVID-19 pandemic, our client, an Indiana-based health system was looking for a way to generate more employment applications…
UChicago Medicine has a renowned children's hospital, yet awareness of the Comer Children's brand was low. Both adult and pediatric brands shared a relentless commitment to delivering…
Virtua Health and Lourdes Health System united to form a new brand, combining Virtua's primary and maternity care leadership with Lourdes' expertise in high-acuity services like cardiac surgery…
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