Business Intelligence & Analytics
Healthcare intelligence that drives strategic action
Data alone isn’t enough. Unlock Health transforms raw information into actionable intelligence that improves patient engagement, optimizes operations, and proves ROI. By integrating data sources, applying advanced analytics, and providing real-time insights, we help healthcare organizations make confident, data-driven decisions that fuel growth and support the Quadruple Aim.
Insights shaping healthcare marketing strategy
Unlock Health partners with you to:
- Connect disparate data sets — from EHRs and claims to media, marketing, and patient engagement platforms
- Pinpoint which efforts deliver the highest ROI and reduce service-line cost per acquisition
- Anticipate patient demand, campaign performance, and market shifts with predictive analytics
- Identify behavior patterns that improve the patient journey and provider experience
- Align insights with enterprise growth, clinical recruitment, and operational efficiency
Advanced analytics for smarter decisions
Real-time performance tracking: Interactive dashboards show live engagement, conversion, and ROI data to drive immediate decisions.
Predictive and prescriptive analytics: AI and machine learning models forecast demand, reveal trends, and recommend actions to stay ahead.
Custom dashboards: User-friendly views of KPIs, trends, and outcomes for marketers, executives, and clinical leaders.
Attribution and measurement: Beyond basic reporting, we connect channel performance to patient conversions and revenue impact.
Budget forecasting and ROI analysis: Compare spend to results to prioritize high-performing channels and eliminate waste.
Conversion optimization: Apply insights from digital behavior and campaigns to improve the patient experience and increase conversions.
Connect data to decision-making
Market and service line assessments
Evaluate market dynamics and consumer trends to prioritize growth opportunities.
Revenue prediction
Project potential gains using claims and campaign data to calculate ROI and financial impact.
AI integration
Incorporate machine learning and generative AI to accelerate insights and streamline processes.
Segmentation and scoring
Identify and rank patients by risk, behavior, or preferences to enable targeted campaigns.
Personalization
Integrate segmentation into creative and communication strategies to deliver tailored outreach that drives ROI.
Media mix modeling
Optimize channel allocation with models that balance awareness, engagement, and efficiency.
Marketing attribution and custom reporting
Transparent reporting that shows how brand and performance efforts contribute to growth.
Let's get real.
