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Health Risk Assessments

Empower every patient journey with smarter HRAs

Unlock’s Health Risk Assessments (HRAs) help patients understand their risks and take confident next steps in care. More than forms, they’re actionable experiences designed to build trust, drive conversion, and engage people early in their journey. At the same time, HRAs provide healthcare organizations with actionable data that drives service-line growth, strengthens brand loyalty, and delivers measurable outcomes.

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Health risk assessments built to educate, engage, and convert

Unlock partners with hospitals, health systems, and provider organizations to create HRA experiences that connect patient need with the right next step in care.

We help you:

  • Identify at-risk individuals across 20+ conditions and service lines
  • Deliver personalized health reports and next-step recommendations
  • Connect health risk assessment data to CRM and EHR systems for seamless follow-up
  • Drive patient acquisition with conversion-focused design and automated journeys
  • Engage patients through email, SMS, and marketing automation
  • Track performance through dashboards, reporting, and measurable outcomes
  • Ensure secure data handling through a HIPAA-compliant, HITRUST-certified platform

All of our health risk assessments are created using a behavioral science-based design. This means every Unlock Health HRA is written in plain language that’s easy to understand and a mobile-first, accessible experience that increases completion and action rates.

Proven health risk assessment experience

For more than 20 years, healthcare organizations have used Unlock HRAs to engage patients, support service-line growth, and connect people with care. Our team helps configure assessments, support promotion, integrate user data into your systems, and build personalized nurturing programs designed to improve patient conversion.

Unlock HRAs have supported more than 2,000 care facilities and more than 3 million completed assessments.

Health risk assessments we offer

Oncology

  • Breast Cancer
  • Colon Cancer
  • Lung Cancer
  • Prostate Cancer

Behavioral Health

  • Anxiety
  • Depression
  • Substance Use

Cardiovascular

  • Heart
  • Stroke
  • Peripheral Artery Disease

Orthopedic and Neurology

  • Back & Neck
  • Knee & Hip
  • Shoulder & Elbow

Weight Management

  • Healthy Weight
  • Weight Loss Surgery
  • Medical Weight Loss

Pulmonology

  • COPD
  • Sleep

Internal Medicine

  • Acid Reflux
  • Bladder Control
  • Diabetes

Women's Health

  • Menopause Continuum

Connected experiences that drive real outcomes

Patients are more likely to act when information feels clear, relevant, and personal. That’s why Unlock’s HRAs are designed around the patient experience, from the first question to the recommended next step.

For healthcare organizations, HRAs also create a clearer view of patient intent. Each completed health risk assessment can help teams understand where a person is in their journey, what condition or service line may be relevant, and what type of follow-up is most appropriate.

Here’s how our health risk assessments achieve this:

Identify at-risk patients earlier

Our health risk assessments use condition-specific logic to help identify individuals who may benefit from screening, education, evaluation, or follow-up care. That insight helps healthcare teams reach people earlier and guide them toward the right services.

Patients receive personalized results and recommendations written in plain language. The goal is to help people understand their risk, feel informed, and know what action they can take next.

HRA data can connect directly to CRM, EHR, and marketing automation systems, helping teams move from assessment completion to meaningful outreach. Automated follow-up can guide patients to schedule care, find a provider, register for a service, or re-engage later.

Health risk assessment capabilities

Condition-specific health risk assessments

Clinically informed HRAs can be aligned to your service-line priorities, including oncology, cardiology, orthopedics, behavioral health, weight management, pulmonology, internal medicine, women’s health, and more. Select assessments are also available in Spanish.

Logic-driven pathways guide patients toward the next best action based on their responses, whether that means scheduling care, registering for a screening, finding a provider, or receiving more education.

Seamless integration with Customer Relationship Management (CRM) and Electronic Health Record (EHR) systems helps support immediate follow-up, better segmentation, reduced manual work, and clearer visibility into patient activity.

HRAs help collect patient-provided information that can support segmentation, journey planning, outreach, campaign optimization, and performance measurement.

Our HITRUST r2-certified, HIPAA-compliant platform ensures secure, reliable handling of sensitive health information, helping clients meet regulatory requirements and maintain top data protection standards.

All Capabilities

An HRA in action

A hospital system with 16 locations in the Southwestern U.S. wanted to increase encounters in its cardiology service line. Previous marketing efforts had provided some results, but the organization needed to optimize its efforts in conjunction with a systemwide rebrand.

The results:

  • 95 million impressions
  • 10,264 HRA completions
  • 26,071 ad clicks
  • 20:1 campaign ROI

Read the case study to see how Unlock’s HRAs helped guide those high-risk to cardiology screenings and care.

Turn health risk assessments into smarter patient journeys

Unlock Health helps healthcare organizations use HRAs to identify patient need, support service-line growth, and guide people toward the right next step in care.

Let’s talk about how health risk assessments can support your patient acquisition and engagement strategy.

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