Paid Media & Lead Gen

Media that moves more than metrics

Unlock’s full-funnel Media capability, with performance media powered by Eruptr, is built for healthcare’s complexity. We don’t just buy impressions, we design media strategies that strengthen brand equity and market position, generate qualified leads, grow service lines, and deliver measurable outcomes. From awareness to acquisition, our campaigns connect with patients, providers, employees, and communities, ensuring your message reaches the right people at the right time.

Paid media strategy built for growth

Unlock partners with you to:

Translate enterprise goals into actionable media plans that build brand equity and drive performance
Balance brand campaigns with service-line priorities to grow awareness, preference, and demand together
Optimize media investment across digital and traditional channels, including search, social, display, video, TV, radio, print, outdoor, and experiential
Strengthen brand perception through storytelling and creative that resonates with patients, providers, communities, and job seekers
Build campaigns that generate qualified leads and integrate them directly into nurture flows, CRMs, and electronic health records (EHRs)
Measure what matters with attribution models that prove ROI across the full healthcare journey

Media that performs across every channel

Search and SEM: Capture high-intent audiences ready to act on care decisions and convert them into leads.

Social and digital video: Build awareness, trust, and community engagement — while driving actions like form fills, registrations, and inquiries.

Display and programmatic: Extend reach with precise targeting that balances scale, efficiency, and lead capture.

Streaming and connected media: Reach audiences on connected TV and streaming audio platforms where they spend time today.

Traditional media: Build overarching awareness of your brand to increase consideration, preference, and credibility. This includes legacy channels like television, radio, print, direct mail, and out-of-home (OOH) advertising.

Recruitment media: Use campaigns to attract and retain top talent, with the same lead-gen rigor applied to job candidates.

Paid media capabilities

Enterprise media strategy

Media aligned with both brand growth and performance KPIs, tailored to complex healthcare organizations.

Service-line campaign activation

Condition- and market-specific campaigns that capture demand, convert leads, and connect patients to priority services.

Lead generation and nurture

Paid campaigns built to drive form fills, registrations, and other actions — connected to automated follow-up that moves leads toward care or engagement.

Analytics and optimization

Transparent dashboards, real-time performance insights, and continuous testing to improve ROI and lead quality.