Strategy & Brand
Brand strategy that drives growth
Unlock Health helps healthcare organizations build brands that people believe in and return to. Our Strategy & Brand capability connects analytics, research, insights, and creative execution to deliver authentic brand identities that attract patients, engage employees, and strengthen community trust — all while driving measurable growth.
A brand built for today’s healthcare challenges
Unlock partners with you to:
- Develop a brand strategy that helps you stand out in a crowded healthcare market
- Connect brand identity to enterprise growth goals
- Align leadership, clinicians, and staff around a unified brand vision
- Drive patient acquisition, growth and loyalty
- Attract and retain top clinical and non-clinical talent with strong employer branding
- Activate integrated brand campaigns across paid, owned, and earned channels
A proven framework for building strong brands
Discovery and insights: Market research, audience analysis, and competitive benchmarking
Positioning and messaging: Define what makes your brand authentic, relevant, and differentiated
Identity and design: Build modern, scalable brand systems that unify digital and offline experiences
Activation: Launch integrated campaigns that embed the brand across service lines, recruitment, and community outreach
Measurement: Track brand awareness, preference, and engagement alongside patient acquisition and ROI
Strategy & Brand capabilities
Brand strategy and positioning
Develop an authentic brand strategy and positioning in your market that builds patient trust, strengthens reputation, and drives growth.
Brand identity and design
Create a scalable design system and visual identity that unifies your presence across every channel from digital, to print, to in-person.
Employer branding
Use employer branding strategies to attract and retain top healthcare talent while aligning organizational culture with system-wide goals.
Brand and service line campaigns
Execute integrated brand campaigns that build awareness and engage patients, staff, and the community all while connecting to measurable outcomes.
Brand insights and analytics
Leverage brand research and analytics to track performance, measure brand health, and link marketing to business outcomes.
Let's get real.
