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Resources

Unpopular opinions with Christian Barnett: Aided vs. unaided awareness

In this episode, Christian encourages marketers to move away from aided awareness as a measure of brand strength.

Brand & Insight

Connecting prevention and growth: how health risk assessments drive early detection and patient acquisition

Behind every completed health risk assessment (HRA) is a person seeking answers. By meeting patients in that moment, healthcare organizations can guide them toward care while simultaneously strengthening acquisition and trust.

Patient acquisition

Reclaiming credibility through authenticity

How can healthcare providers reclaim public trust in the post-truth era? It starts with authenticity.

Brand & Insight

Accessible web design is patient-centered design

Accessible web design puts patients first. When every user can find, understand, and act on information, your website becomes a trusted part of their healthcare experience.

Digital experience

Platform rot and algorithm rebellion: what Gen Z’s digital shift means for healthcare marketing and advertising

As digital platforms decay under the weight of their own algorithms, younger audiences like Gen Z are tuning out traditional ads in favor of authentic, people-driven spaces. That shift is forcing healthcare advertisers to rethink how and where they connect.

Digital experience | Patient acquisition

Rebuilding patient trust through authentic engagement

We live in the post-truth era, where facts alone no longer persuade. Josh Schoonover shares how the future of healthcare marketing belongs to organizations and brands that listen, engage, and tell authentic stories and by meeting patients where they are and rebuilding trust through real human connection.

Brand & Insight

Creating a health risk assessment strategy that meets patients where they are — across every channel

Layering your health risk assessment (HRA) across multiple channels helps patients discover your healthcare services in more places. When every touchpoint works together, engagement grows and more people move from awareness to care.

Patient acquisition
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