Resources - Unlock Health

Resources

The when and how of performance marketing

Unlock Health explains performance marketing's role in driving measurable results by targeting the right audience at the right time. Key strategies include leveraging data, optimizing campaigns, and aligning efforts with business goals. Timing and precision are crucial for maximizing ROI, making performance marketing an essential tool for impactful healthcare growth.

Digital experience | Marketing ROI & attribution | Patient acquisition | Resident acquisition

The Move in marketing through a healthcare crisis

Unlock Health helps Nebraska Medicine boost employee engagement & talent retention with “Together. Extraordinary.” campaign

Unlock Health partnered with Nebraska Medicine on the "Together Extraordinary" campaign, boosting employee engagement and talent retention. The campaign celebrated staff contributions, fostering connection and pride. This initiative highlighted the power of strategic marketing in strengthening workplace culture and enhancing organizational success.

Talent recruitment & retention

What healthcare marketing misses about veterans

Unlock Health emphasizes understanding veterans' unique experiences and needs in healthcare marketing. By addressing barriers, using respectful language, and tailoring messaging, brands can build trust and improve engagement with this important audience.

The Move in healthcare marketing technology

No longer the outcast of the c-suite

Unlock Health highlights the evolving role of marketing leaders in the C-suite, now seen as strategic drivers of growth and innovation. By leveraging data, aligning with business goals, and proving ROI, marketers are earning a seat at the decision-making table. This shift underscores the importance of integrating marketing expertise into broader organizational strategies for success.

Digital experience | Marketing ROI & attribution | Patient acquisition

Relevancy, privacy, & precision targeting

Digital experience | Patient acquisition