Resources

When clicks decline but conversions improve, healthcare marketing needs new math

Click volume is becoming a weaker healthcare marketing metric as AI changes search behavior. See why qualified patient actions matter more than clicks alone.

Digital experience | Marketing ROI & attribution

How to build the right channel mix in your healthcare media strategy

Build a healthcare media strategy that gives each channel a clear job, balances awareness and acquisition, and helps turn media spend into growth.

Patient acquisition

AI-assisted health research is changing how patients evaluate care

Patients are using AI tools before they choose where to seek care. Learn what AI-assisted health research means for health systems, trust, and patient acquisition strategy.

Marketing ROI & attribution | Patient acquisition

Local SEO for healthcare: Your Google Business Profile got them there. Can your website do the rest?

Showing up in local search is the first step. But where do you go from there? Learn how local SEO for healthcare connects Google Business Profiles, location pages, reviews, and mobile experience to help patients find and act on nearby care.

Patient acquisition

A data-backed look at the new economics of patient acquisition

Learn how AI-driven search, shifting conversion, and new measurement demands are reshaping healthcare growth and patient acquisition trends.

Patient acquisition

The overlooked growth metric: why patient retention drives sustainable growth

Patient retention turns a full pipeline into sustainable growth. Learn how physician groups can reduce leakage and keep more patients over time.

Patient acquisition

Cancer screening literacy is the clearer path to completed care

Health literacy can influence whether people act on cancer screening messages. Learn how health risk assessments can make risk personal and help move people toward screening.

Patient acquisition