Resources - Unlock Health

Resources

Why Gen X marks the spot for healthcare marketers

Gen X makes decisions for themselves, their kids, and their parents. Three tips can help healthcare marketers connect with these notoriously skeptical information hounds.

Patient acquisition

Hospital website: is it time for a redesign?

Revamping your hospital's website can enhance your SEO and streamline patient journeys. These five tips can help you tackle the project and maximize results.

Digital experience

Why and how successful CMOs are partnering with CFOs for growth

The CMO and CFO can be a power duo that drives organizational success. This article includes five tips for CMOs who want to build a better relationship with their CFO.

Marketing ROI & attribution

The Move in health risk assessments

How healthcare marketers can champion disability inclusion beyond the Paralympics

Unlock Health urges healthcare marketers to champion disability inclusion year-round, not just during events like the Paralympics. By creating accessible campaigns, amplifying diverse voices, and fostering inclusive messaging, marketers can promote equity and build trust with all audiences.

Brand & Insight

The Move in healthcare performance marketing

What healthcare marketers can learn about crisis communications from Whataburger

Unlock Health highlights lessons from Whataburger on crisis communications for healthcare marketers. Key takeaways include clear messaging, swift action, and maintaining transparency to build trust. Effective crisis management ensures patient confidence and strengthens organizational reputation.