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Resources

Platform rot and algorithm rebellion: what Gen Z’s digital shift means for healthcare marketing and advertising

As digital platforms decay under the weight of their own algorithms, younger audiences like Gen Z are tuning out traditional ads in favor of authentic, people-driven spaces. That shift is forcing healthcare advertisers to rethink how and where they connect.

Digital experience | Patient acquisition

Rebuilding patient trust through authentic engagement

We live in the post-truth era, where facts alone no longer persuade. Josh Schoonover shares how the future of healthcare marketing belongs to organizations and brands that listen, engage, and tell authentic stories and by meeting patients where they are and rebuilding trust through real human connection.

Brand & Insight

Creating a health risk assessment strategy that meets patients where they are — across every channel

Layering your health risk assessment (HRA) across multiple channels helps patients discover your healthcare services in more places. When every touchpoint works together, engagement grows and more people move from awareness to care.

Patient acquisition

Unpopular opinions with Christian Barnett: Brand awareness

The first episode of Christian Barnett's unpopular opinion series challenges marketers to think about the specific kind of brand awareness they want to capture.

Brand & Insight

What’s on deck for Unlock in Q4 2025

Stay up to date with webinars and events in Q4 2025.

Podcast: Healthcare Marketing in the Post-Truth Era

Brandon Edwards and PRovoke Media's Diana Marszalek discuss navigating healthcare marketing when traditional messengers no longer resonate.

Brand & Insight

SEM isn’t dead: how healthcare marketers should adapt search strategy in the AI era

Rumors of traditional SEM’s death are greatly exaggerated, but that doesn’t mean you can put off thinking about AI when it comes to a holistic search strategy in healthcare marketing.

Digital experience | Patient acquisition | Resident acquisition
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