Resources
Unlock Health expands Strategic Communications practice
The Strategic Communications practice can help healthcare providers manage a wider range of critical business issues and communicate quickly and effectively during crisis situations.
Strategic Communications | Strategy
Strategies for a standout colorectal cancer awareness month
Boost colorectal cancer awareness with empathetic, engagement-driven strategies. Learn how to create memorable campaigns that encourage proactive screening.
MarTech spend is rising, and so is confusion about using it
Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of...
Optimize your brand strategy: do more with what you have
When it's time to trim budgets almost half the time marketing feels the pinch before other areas. But when it comes to success, a differentiated strategy is more important than...
Is healthcare advertising allowed to be entertaining?
Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, "Is healthcare marketing is even allowed to be entertaining?" It’s not just allowed, it’s essential.
Preparing for web 3.0: the zero-click search experience
Virtual assistants are turning internet searches into conversations. If marketers want to be part of the conversations, we need to evolve too. Dan Gemp explores strategies for thriving in a...
2025: The year healthcare marketers lead a health movement
Healthcare marketers are naturally focused on KPIs. While we're counting engagement rates and click-throughs, are they translating into better health for the consumer? Dan Lavelle challenges healthcare marketers to reconnect...
Pump up your heart health campaigns with actionable insights
Boost heart health awareness during American Heart Month with targeted campaigns, local partnerships, and tools like our Heart Risk Assessment to engage patients.
The power of content: build trust, drive care decisions, win loyalty
Unlock Health highlights how impactful content builds trust, influences care decisions, and drives patient loyalty in healthcare. By addressing patient needs with relevant, empathetic, and informative content, organizations enhance credibility...
Microsites: nimble, targeted, effective
Microsites are agile, targeted tools for healthcare marketing, enabling focused messaging, tailored user experiences, and efficient audience engagement. They support specific goals like promoting service lines or campaigns while offering...