Resources

Greg Walsh appointed Chief Executive Officer of Unlock Health

Unlock Health appoints Greg Walsh as CEO to accelerate growth across healthcare marketing, performance media, digital technology, analytics, and consulting services for hospitals and health systems nationwide.

Why your paid media isn’t improving with better data: common causes and fixes

Better data doesn’t automatically improve paid media performance. First-party data often fails to influence optimization when signals arrive too late or don’t align across systems.

Patient acquisition

What this year’s Swaay.Health LIVE conference taught me about AI, trust, and healthcare marketing

Discover key takeaways from SWAAY.Health Live, including AI-driven healthcare marketing, storytelling, trust-building, and why human connection still matters most in healthcare and senior living marketing.

Brand & Insight | Digital experience

Your MarTech stack got more sophisticated. Your operating model didn’t.

Healthcare MarTech stacks are more advanced than ever, but performance lags. Learn why operating models, not tools, are the real constraint.

Digital experience | Patient acquisition

How MarTech sprawl wastes paid media budget and hurts performance

Paid media performance plateaus for a reason. MarTech sprawl and fragmented data create inefficiencies that quietly drain budget and limit optimization in healthcare marketing.

Patient acquisition

Make building health literacy a core strategy in healthcare marketing

Nearly 90% of Americans struggle with health literacy. Learn how hospitals and health systems can use healthcare marketing to improve understanding, address cost fears, and help patients take action.

Patient acquisition

Healthcare marketing is hitting its target. That doesn’t mean it’s aiming at the right one.

Healthcare marketing is more precise than ever, but growth is lagging. Learn why targeting alone isn’t enough to drive real enterprise performance.

Digital experience | Patient acquisition