Resources - Unlock Health

Resources

Your stack works. Your system doesn’t. The structural diagnosis healthcare marketing leaders need

Healthcare MarTech strategy isn’t about adding more tools. Learn how to fix governance, measurement, and system design to maximize performance from your existing stack.

Digital experience

Stop the sprawl: maximizing your MarTech

MarTech stacks keep growing, even as confidence in their impact and ROI declines. Our e-book, Stop the scrawl: maximizing your MarTech, breaks down why that gap exists and how to close it.

Digital experience

Why brand maturity is now a strategic imperative in healthcare

Discover what brand maturity means in healthcare and how aligning mission, values, and experience builds trust, loyalty, and long-term growth.

Brand & Insight

How CTA strategy improves health risk assessment campaign performance across the funnel

Health risk assessment campaigns succeed or fail before a user sees the first question. Learn how CTA language, funnel strategy, and creative alignment improve HRA performance.

Patient acquisition

Healthcare needs a different approach to brand strategy, not a brand refresh

Learn how healthcare brand strategy drives trust, loyalty, and growth by aligning authenticity, patient experience, and organizational performance.

Brand & Insight

Unpopular opinions with Christian Barnett: Sights vs. insights

In this episode of Unpopular Opinions, Christian explores the difference between sights and true insights — and how to find the kind that actually change strategy.

Is it time for a healthcare website redesign?

Considering a healthcare website redesign? Learn what makes a hospital or health system website patient-friendly, secure, accessible, and built for search and scheduling.

Digital experience