Resources
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
Bodyguards and cheerleaders: the role of strategic communications
The lifecycle of a healthcare organization is full of moments that can positively or negatively affect its reputation. The strategic communications team helps organizations deliver compelling messaging that resonates with...
Strategies for a standout colorectal cancer awareness month
Boost colorectal cancer awareness with empathetic, engagement-driven strategies. Learn how to create memorable campaigns that encourage proactive screening.
MarTech spend is rising, and so is confusion about using it
Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of...
Optimize your brand strategy: do more with what you have
When it's time to trim budgets almost half the time marketing feels the pinch before other areas. But when it comes to success, a differentiated strategy is more important than...
Is healthcare advertising allowed to be entertaining?
Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, "Is healthcare marketing is even allowed to be entertaining?" It’s not just allowed, it’s essential.
Preparing for web 3.0: the zero-click search experience
Virtual assistants are turning internet searches into conversations. If marketers want to be part of the conversations, we need to evolve too. Dan Gemp explores strategies for thriving in a...
2025: The year healthcare marketers lead a health movement
Healthcare marketers are naturally focused on KPIs. While we're counting engagement rates and click-throughs, are they translating into better health for the consumer? Dan Lavelle challenges healthcare marketers to reconnect...
Pump up your heart health campaigns with actionable insights
Boost heart health awareness during American Heart Month with targeted campaigns, local partnerships, and tools like our Heart Risk Assessment to engage patients.
The power of content: build trust, drive care decisions, win loyalty
Unlock Health highlights how impactful content builds trust, influences care decisions, and drives patient loyalty in healthcare. By addressing patient needs with relevant, empathetic, and informative content, organizations enhance credibility...