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Who cares about authenticity?

How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.

As medical advice trends on TikTok, healthcare brands must adapt

Unlock Health highlights the rise of medical advice on TikTok and urges healthcare brands to adapt. By creating engaging, accurate, and relatable content, brands can counter misinformation, connect with younger...

Brand & Insight | Digital experience

Information + Intelligence + Insight = Impact

Unlock Health emphasizes transforming information into intelligence, insight, and impact in healthcare marketing. By leveraging data analytics, organizations can uncover actionable insights to guide strategies, improve patient engagement, and drive...

Brand & Insight

The when and how of performance marketing

Unlock Health explains performance marketing's role in driving measurable results by targeting the right audience at the right time. Key strategies include leveraging data, optimizing campaigns, and aligning efforts with...

Digital experience | Marketing ROI & attribution | Patient acquisition | Resident acquisition

The Move in marketing through a healthcare crisis

In this episode of 'The Move', we welcome Amy Comeau, former Vice President of Marketing at Emory Healthcare and author of 'Every Storm Runs Out of Rain'. Amy discusses her...

Unlock Health helps Nebraska Medicine boost employee engagement & talent retention with “Together. Extraordinary.” campaign

Unlock Health partnered with Nebraska Medicine on the "Together Extraordinary" campaign, boosting employee engagement and talent retention. The campaign celebrated staff contributions, fostering connection and pride. This initiative highlighted the...

Talent recruitment & retention

What healthcare marketing misses about veterans

Unlock Health emphasizes understanding veterans' unique experiences and needs in healthcare marketing. By addressing barriers, using respectful language, and tailoring messaging, brands can build trust and improve engagement with this...

The Move in healthcare marketing technology

In this episode of The Move, Larry Williams interviews Dan Lavelle, Chief Product Officer at Unlock Health. Dan shares his deeply personal motivation for working in healthcare, stemming from his...

No longer the outcast of the c-suite

Unlock Health highlights the evolving role of marketing leaders in the C-suite, now seen as strategic drivers of growth and innovation. By leveraging data, aligning with business goals, and proving...

Digital experience | Marketing ROI & attribution | Patient acquisition

Relevancy, privacy, & precision targeting

The future of healthcare advertising

Digital experience | Patient acquisition
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