Resources

Your patients’ first clinical decisions happen before you know they exist

Patient search behavior reveals intent, shapes the patient journey, and affects acquisition. See where physician groups lose patients before care begins.

Patient acquisition

It’s time for a second “talk”

It's time for a second talk. This time about the menopause continuum that includes perimenopause, menopause, and post-menopause and spans decades in a woman's life.

Patient acquisition

Healthcare advertising and the power of a strong brand

Stand out or blend in? See how healthcare advertising and branding reinforce each other to improve recognition, campaign performance, and long-term growth.

Brand & Insight

Local Services Ads are coming to Google Ads. Here’s our take.

Local Services Ads are coming to Google Ads, opening the door to easier scale and better reporting. For healthcare, one big question remains.

Unlock Health Perspectives: 2026 World Cup special edition

The world's biggest sporting event produces some of the world's biggest advertising. See what Unlock marketers thought about 2026 World Cup advertising campaigns.

Brand & Insight

Proactive menopause care is reshaping women’s health

Menopause care is transforming women’s health. Learn how a health risk assessment supports earlier intervention and preventive care during this stage of life.

Patient acquisition

AI and creativity: the capability behind the tool

AI is changing creative work, but the capability behind the tool still matters most. Explore how experience, judgment, and perspective shape better outcomes in healthcare marketing and beyond.

Brand & Insight