Background for Resources

Resources

Filter Posts

Unlock Health expands Strategic Communications practice

The Strategic Communications practice can help healthcare providers manage a wider range of critical business issues and communicate quickly and effectively during crisis situations.

Strategic Communications | Strategy

Mental health campaign marketing that breaks the stigma

Support Mental Health awareness with campaign tips, HRAs, and proven strategies that help healthcare marketers connect communities to care.

Brand & Insight

The trust deficit: how healthcare lost its most valuable asset

Luke Bemis explores what’s causing the growing trust deficit in healthcare and how healthcare brands can foster lasting trust and loyalty.

Brand & Insight

Want to “fix” healthcare? Start with health literacy

Improving health literacy is a mission that's tailor-made for healthcare marketers. This post looks at three specific ways to do it.

Brand & Insight | Patient acquisition

Stroke awareness marketing that makes a real difference

Healthcare marketers can make a difference when it comes to stroke awareness. Effective campaigns can promote prevention and recognition of early symptoms.

Brand & Insight

Bodyguards and cheerleaders: the role of strategic communications

The lifecycle of a healthcare organization is full of moments that can positively or negatively affect its reputation. The strategic communications team helps organizations deliver compelling messaging that resonates with...

Strategic communications

Strategies for a standout colorectal cancer awareness month

Boost colorectal cancer awareness with empathetic, engagement-driven strategies. Learn how to create memorable campaigns that encourage proactive screening.

Patient acquisition

MarTech spend is rising, and so is confusion about using it

Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of...

Marketing ROI & attribution | Patient acquisition

Optimize your brand strategy: do more with what you have

When it's time to trim budgets almost half the time marketing feels the pinch before other areas. But when it comes to success, a differentiated strategy is more important than...

Brand & Insight

Is healthcare advertising allowed to be entertaining?

Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, "Is healthcare marketing is even allowed to be entertaining?" It’s not just allowed, it’s essential.

Brand & Insight
1 2 3 4