Resources

Local Services Ads are coming to Google Ads. Here’s our take.

Local Services Ads are coming to Google Ads, opening the door to easier scale and better reporting. For healthcare, one big question remains.

Unlock Health Perspectives: 2026 World Cup special edition

The world's biggest sporting event produces some of the world's biggest advertising. See what Unlock marketers thought about 2026 World Cup advertising campaigns.

Brand & Insight

Proactive menopause care is reshaping women’s health

Menopause care is transforming women’s health. Learn how a health risk assessment supports earlier intervention and preventive care during this stage of life.

Patient acquisition

AI and creativity: the capability behind the tool

AI is changing creative work, but the capability behind the tool still matters most. Explore how experience, judgment, and perspective shape better outcomes in healthcare marketing and beyond.

Brand & Insight

Unpopular opinions with Christian Barnett: Why healthcare marketers should spend more time thinking about mustard

In this episode of Unpopular Opinions, Christian explores why market leaders should look beyond their own category for inspiration and what healthcare marketers can learn from brands facing similar strategic challenges.

Brand & Insight

Healthcare marketing AI strategy: yours, mine, and ours

Healthcare marketers are asking what they should do with AI. Learn what to own, what expertise to borrow, and how to build a healthcare marketing AI strategy that fits your organization.

Marketing ROI & attribution | Patient acquisition

AI in healthcare marketing

There is no "right" AI strategy in healthcare marketing -- only yours. Our latest e-book serves as a guide to help you decide what AI work matters for your organization.

Brand & Insight