Resources

Unpopular opinions with Christian Barnett: Why healthcare marketers should spend more time thinking about mustard

In this episode of Unpopular Opinions, Christian explores why market leaders should look beyond their own category for inspiration and what healthcare marketers can learn from brands facing similar strategic challenges.

Brand & Insight

Healthcare marketing AI strategy: yours, mine, and ours

Healthcare marketers are asking what they should do with AI. Learn what to own, what expertise to borrow, and how to build a healthcare marketing AI strategy that fits your organization.

Marketing ROI & attribution | Patient acquisition

AI in healthcare marketing

There is no "right" AI strategy in healthcare marketing -- only yours. Our latest e-book serves as a guide to help you decide what AI work matters for your organization.

Brand & Insight

Why senior living exposes healthcare marketing’s biggest challenges so clearly

Senior living exposes a reality healthcare marketers often overlook: many healthcare decisions are identity decisions shaped by fear, uncertainty, and trust.

Patient acquisition | Resident acquisition

Google’s Preferred Sources feature could change how healthcare brands show up in AI Search

Google’s new Preferred Sources feature may signal a major shift in Answer Engine Optimization (AEO). Learn why healthcare organizations should think beyond visibility and start building preference in AI search.

Digital experience

The battle over purpose, not pixels: AHA challenges intent standard in healthcare website tracking lawsuits

The AHA's brief in Stein v. Edward-Elmhurst could reshape healthcare website tracking lawsuits by focusing courts on intent rather than analytics tools.

Digital experience | Patient acquisition

Unlock Health Perspectives: What makes advertising work? Breaking down the latest campaigns from Miracle-Gro, Eli Lilly, and Apple

Unlock Health discusses Miracle-Gro's campaign "Back to Earth" for Earth Day and Eli Lilly's "Start How You Can" campaign for preventive health.

Brand & Insight