Resources
Unlock Health expands Strategic Communications practice
The Strategic Communications practice can help healthcare providers manage a wider range of critical business issues and communicate quickly and effectively during crisis situations.
Strategic Communications | Strategy
The state of medical marketing’s chief creative officers
Five chief creative officers from leading medical marketing agencies — including Unlock's Jim Larmon — weigh in on how the job has changed and where it’s going. This piece was...
The butterfly effect of men’s mental health
Buzzer beaters, busted brackets, and bad bets. It's been a rough March Madness for athletes on and off the court. The Link explores the NCAA’s recent studies on aggression towards...
Want to “fix” healthcare? Start with health literacy
Improving health literacy is a mission that's tailor-made for healthcare marketers. This post looks at three specific ways to do it.
Stroke awareness marketing that makes a real difference
Healthcare marketers can make a difference when it comes to stroke awareness. Effective campaigns can promote prevention and recognition of early symptoms.
Super Bowl LIX was a touchdown for women
Super Bowl LIX was a touchdown for women. This year's ads didn’t just defy norms and check boxes — they raised the bar for how brands can genuinely connect with...
How AI is pushing the limits of content generation
It seems there is a new AI tool emerging every day. Vetting their capabilities and quality can seem so daunting that some have ignored them completely, while others have embraced...
Optimize your brand strategy: do more with what you have
When it's time to trim budgets almost half the time marketing feels the pinch before other areas. But when it comes to success, a differentiated strategy is more important than...
Is healthcare advertising allowed to be entertaining?
Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, "Is healthcare marketing is even allowed to be entertaining?" It’s not just allowed, it’s essential.
Service with a smile … and a side of stress
In a new ad, Toast seems to ask, "Where’s empathy gone?" We have a follow up question of our own. How can we return empathy to healthcare?