Resources

Your referral relationships are strong. Your referral process may be costing you patients.

Referral conversion depends on a clear, timely physician referral process. See how closed-loop management helps more patient referrals become completed visits.

Patient acquisition

The click was never the problem: The gap between patient intent and completed care

Patient conversion breaks down when access barriers interrupt the journey. See how physician groups can turn patient intent into more visits and completed care.

Patient acquisition

7 website mistakes costing you patient appointments

Ready-to-schedule patients can disappear before booking. See which healthcare website design mistakes cost appointments and how to fix them.

Patient acquisition

Your patients’ first clinical decisions happen before you know they exist

Patient search behavior reveals intent, shapes the patient journey, and affects acquisition. See where physician groups lose patients before care begins.

Patient acquisition

It’s time for a second “talk”

It's time for a second talk. This time about the menopause continuum that includes perimenopause, menopause, and post-menopause and spans decades in a woman's life.

Patient acquisition

Healthcare advertising and the power of a strong brand

Stand out or blend in? See how healthcare advertising and branding reinforce each other to improve recognition, campaign performance, and long-term growth.

Brand & Insight

Local Services Ads are coming to Google Ads. Here’s our take.

Local Services Ads are coming to Google Ads, opening the door to easier scale and better reporting. For healthcare, one big question remains.