Resources

Service-line marketing needs a sharper strategy as acquisition costs diverge

Health systems need a service-line marketing strategy that accounts for rising costs, shifting patient intent, and different conversion patterns.

Marketing ROI & attribution | Patient acquisition

The seven deadly sins of healthcare marketing: Pride

Pride puts the organization at the center. See how humility can help healthcare marketers make expertise, outcomes, and achievements matter to patients.

Brand & Insight

The seven deadly sins of healthcare marketing

Even well-intentioned marketers fall into patterns that sabotage their own impact. Read along as we present the seven deadly sins of healthcare marketing.

Brand & Insight

When clicks decline but conversions improve, healthcare marketing needs new math

Click volume is becoming a weaker healthcare marketing metric as AI changes search behavior. See why qualified patient actions matter more than clicks alone.

Digital experience | Marketing ROI & attribution

How to build the right channel mix in your healthcare media strategy

Build a healthcare media strategy that gives each channel a clear job, balances awareness and acquisition, and helps turn media spend into growth.

Patient acquisition

AI-assisted health research is changing how patients evaluate care

Patients are using AI tools before they choose where to seek care. Learn what AI-assisted health research means for health systems, trust, and patient acquisition strategy.

Marketing ROI & attribution | Patient acquisition

Local SEO for healthcare: Your Google Business Profile got them there. Can your website do the rest?

Showing up in local search is the first step. But where do you go from there? Learn how local SEO for healthcare connects Google Business Profiles, location pages, reviews, and mobile experience to help patients find and act on nearby care.

Patient acquisition