Resources

Why senior living exposes healthcare marketing’s biggest challenges so clearly

Senior living exposes a reality healthcare marketers often overlook: many healthcare decisions are identity decisions shaped by fear, uncertainty, and trust.

Patient acquisition | Resident acquisition

Google’s Preferred Sources feature could change how healthcare brands show up in AI Search

Google’s new Preferred Sources feature may signal a major shift in Answer Engine Optimization (AEO). Learn why healthcare organizations should think beyond visibility and start building preference in AI search.

Digital experience

The battle over purpose, not pixels: AHA challenges intent standard in healthcare website tracking lawsuits

The AHA's brief in Stein v. Edward-Elmhurst could reshape healthcare website tracking lawsuits by focusing courts on intent rather than analytics tools.

Digital experience | Patient acquisition

Unlock Health Perspectives: What makes advertising work? Breaking down the latest campaigns from Miracle-Gro, Eli Lilly, and Apple

Unlock Health discusses Miracle-Gro's campaign "Back to Earth" for Earth Day and Eli Lilly's "Start How You Can" campaign for preventive health.

Brand & Insight

Google Marketing Live 2026: Unlock Health’s hot take

Google Marketing Live 2026 introduced major changes to AI-powered advertising, lead generation, and campaign automation. Unlock Health breaks down the biggest announcements for healthcare marketers, including AI Mode ads, AI Max compliance controls, conversational lead generation, and advanced bidding innovations, with expert insights on what’s promising, what’s risky, and what to watch next.

Digital experience | Patient acquisition

Congratulations to the 2026 Telly Awards winners

Unlock Health congratulates the 2026 Telly Awards winners

Congratulations to the winners of the 2026 Healthcare Ad Awards

Unlock Health celebrates the 2026 Healthcare Ad Awards winners.