Resources

Healthspan vs lifespan: Why consumers are changing the healthcare conversation

Healthspan vs. lifespan reflects a growing shift in how consumers think about healthcare, prevention, and healthier aging. Learn how health risk assessments support proactive engagement and healthier long-term outcomes.

Patient acquisition

Improving pediatric orthopedics performance with a localized SEM strategy

Patient acquisition

Increasing senior living deposits with a targeted digital marketing strategy

Resident acquisition

Driving patient acquisition with health risk assessments

Patient acquisition

Greg Walsh appointed Chief Executive Officer of Unlock Health

Unlock Health appoints Greg Walsh as CEO to accelerate growth across healthcare marketing, performance media, digital technology, analytics, and consulting services for hospitals and health systems nationwide.

Why your paid media isn’t improving with better data: common causes and fixes

Better data doesn’t automatically improve paid media performance. First-party data often fails to influence optimization when signals arrive too late or don’t align across systems.

Patient acquisition

What this year’s Swaay.Health LIVE conference taught me about AI, trust, and healthcare marketing

Discover key takeaways from SWAAY.Health Live, including AI-driven healthcare marketing, storytelling, trust-building, and why human connection still matters most in healthcare and senior living marketing.

Brand & Insight | Digital experience