Resources
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
Becker’s webinar: 9/24 at 1 p.m. CT
In this webinar from Becker's, Unlock's Ben Fuqua and Kevin Thilborger explore how to factor changing reimbursement levels into targeting and growth planning.
Why going all-in on brand or performance marketing is a mistake
It's not brand building or performance marketing. It's both — the question is how much of each to invest in. The tipping point is the answer.
MarTech spend is rising, and so is confusion about using it
Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of...
Preparing for web 3.0: the zero-click search experience
Virtual assistants are turning internet searches into conversations. If marketers want to be part of the conversations, we need to evolve too. Dan Gemp explores strategies for thriving in a...
Unlock Health makes MM+M’s 2024 agency 100 List
Unlock Health earned a spot on MM+M's 2024 Agency 100 list for its innovative, results-driven healthcare marketing. This recognition highlights its impactful strategies, data-driven solutions, and commitment to client success,...
Microsites: nimble, targeted, effective
Microsites are agile, targeted tools for healthcare marketing, enabling focused messaging, tailored user experiences, and efficient audience engagement. They support specific goals like promoting service lines or campaigns while offering...
Unlock Health wins Modern Healthcare Best in Business award
Unlock Health received Modern Healthcare's Best in Business award, recognizing its excellence in healthcare marketing and innovation. This honor highlights the agency’s commitment to delivering impactful, data-driven solutions that drive...
Three words you can leave behind: I don’t know
Unlock Health encourages healthcare organizations to replace "I don't know" with proactive communication and data-driven solutions. By leveraging insights and addressing patient needs confidently, organizations can build trust, enhance experiences,...
The when and how of performance marketing
Unlock Health explains performance marketing's role in driving measurable results by targeting the right audience at the right time. Key strategies include leveraging data, optimizing campaigns, and aligning efforts with...