Resources

Local action signals show patient demand before the website visit

Healthcare marketing measurement should capture more than website visits. See how calls, directions, map clicks, device use, and HRAs reveal patient demand.

Marketing ROI & attribution | Patient acquisition

The seven deadly sins of healthcare marketing: Lust

The next MarTech platform can be tempting. See how restraint helps healthcare marketers get more from the technology they already own before buying more.

Brand & Insight

El Camino Health

Patient acquisition

Service-line marketing needs a sharper strategy as acquisition costs diverge

Health systems need a service-line marketing strategy that accounts for rising costs, shifting patient intent, and different conversion patterns.

Marketing ROI & attribution | Patient acquisition

The seven deadly sins of healthcare marketing: Pride

Pride puts the organization at the center. See how humility can help healthcare marketers make expertise, outcomes, and achievements matter to patients.

Brand & Insight

The seven deadly sins of healthcare marketing

Even well-intentioned marketers fall into patterns that sabotage their own impact. Read along as we present the seven deadly sins of healthcare marketing.

Brand & Insight

When clicks decline but conversions improve, healthcare marketing needs new math

Click volume is becoming a weaker healthcare marketing metric as AI changes search behavior. See why qualified patient actions matter more than clicks alone.

Digital experience | Marketing ROI & attribution