Medical weight loss and GLP-1 demand are reshaping how patients enter obesity care
Medical weight loss and GLP-1 demand are changing patient behavior by exposing the need for a coordinated, clinically grounded entry point. Learn how health systems can use health risk assessments to guide patients to the right care.
CHRISTUS Health
How CHRISTUS Health leveraged digital HRAs, CRM integration, and coordinated outreach to expand access, accelerate early cancer detection, and strengthen breast cancer awareness across Texas and Louisiana.
Your stack works. Your system doesn’t. The structural diagnosis healthcare marketing leaders need
Healthcare MarTech strategy isn’t about adding more tools. Learn how to fix governance, measurement, and system design to maximize performance from your existing stack.
Stop the sprawl: maximizing your MarTech
MarTech stacks keep growing, even as confidence in their impact and ROI declines. The problem isn’t adoption — it’s sprawl. In just two years, utilization of available capabilities dropped from 58% to 42%, showing that stacks are expanding faster than teams can operationalize them. Our e-book explores why that gap exists and how to close […]
Why brand maturity is now a strategic imperative in healthcare
Discover what brand maturity means in healthcare and how aligning mission, values, and experience builds trust, loyalty, and long-term growth.
How CTA strategy improves health risk assessment campaign performance across the funnel
Health risk assessment campaigns succeed or fail before a user sees the first question. Learn how CTA language, funnel strategy, and creative alignment improve HRA performance.
Healthcare needs a different approach to brand strategy, not a brand refresh
Learn how healthcare brand strategy drives trust, loyalty, and growth by aligning authenticity, patient experience, and organizational performance.
Unpopular opinions with Christian Barnett: Sights vs. insights
In this episode of Unpopular Opinions, Christian takes a look at the difference between sights and true insights — and how to find the kind that actually change strategy.
Is it time for a healthcare website redesign?
Considering a healthcare website redesign? Learn what makes a hospital or health system website patient-friendly, secure, accessible, and built for search and scheduling.
2026 Senior Living Marketing Survey Report
Marketing in senior living is no longer viewed as a support function. It’s now a key driver of occupancy growth, brand positioning, and the ability to compete in a crowded market. In partnership with Senior Housing News, we conducted the 2026 Senior Living Marketing Survey between December 30, 2025 and February 2, 2026. The report […]