Background for Author: <span>maheswari.madhanan</span>

Author: maheswari.madhanan

The Move in marketing a vision

Larry Williams introduces Dave Growl as they unveil a new podcast, 'The Move in Healthcare Growth,' aimed at healthcare marketers. The series, which took a year to develop, focuses on...

Fireside chat: bridging the CMO-CFO relationship

Learn how to get access to the right data and translate it into what leaders want.

Revolutionizing marketing strategies for growth

Revolutionizing Marketing Strategies for Growth Martech in the Behavioral Health Patient Journey.

Your new normal for campaign measurement – reliable ROI

Next level service line growth campaigns. Concise downstream ROI. One ecosystem.

Product launch webinar + Q&A

Unlock ROI Insights™ is our full-funnel, downstream tracking product that justifies current investments and informs future investments, all while maintaining the highest standards of patient data privacy and reporting transparency.

Moneyball marketing

Discover tips for addressing common struggles that marketing departments in healthcare face – challenges like misalignment between goals and budgets, shifting KPIs, and non-holistic strategies, and more.

Healthcare’s new frontier: data-driven marketing in the age of privacy regulations

Dive into the dynamic landscape of healthcare marketing in an age where data privacy is paramount. As regulations evolve, so must the strategies marketers employ.