Author: maheswari.madhanan
Premier academic medical center
A premier academic medical center engaged Unlock to help them translate their positive brand recognition into growth in their orthopedic service line. While joint replacement can be perceived as a...
Multi-specialty medical group
A multi-specialty medical group wasn’t getting the ROI it needed from their media strategy. Cost per acquisition (CPA) was flat, but so was new patient growth. They asked Unlock to...
Large health system seeking territory expansion
A large health system sought expansion beyond its legacy locations into new, competitive markets in a metropolitan area dominated by other established health systems. The challenge was to grow primary...
Leading non-profit healthcare provider
To enhance patient engagement, the health system tapped into Unlock’s long-standing experience promoting HRAs through performance marketing via search and social.
Mastering local SEO for a regional healthcare system
A comprehensive healthcare system covering Southeast Texas, wasn’t easy to find if consumers didn’t include their name in the search. As a result, conversion rates from organic search were lower...
The Move in building a professional network
In this episode, Larry Williams speaks with Joy Sutton, VP of Brand and Communications at American Addiction Centers. Joy shares her insightful perspective on networking, emphasizing the importance of forming...
The Move in marrying marketing execution with operational intelligence
In this episode of 'The Move,' host Larry Williams interviews Kristen Cover, the Associate Vice President of Business Development and Marketing at Dell Children's Health Plan.
The Move in healthcare marketing to GenX
In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target...
How SEO, SEM, & HRAs drive engagement & conversion
PERFORMANCE MARKETING: 1 + 1 = 3